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Social messaging platforms are leveling up their engagement strategy. The latest move? Built-in gaming experiences right within conversations. This shift opens intriguing possibilities—imagine casual gaming folded into chat interfaces, potentially creating new touchpoints for community interaction and user retention. It's a strategic play that mirrors how Web3 projects have been experimenting with embedded gaming mechanics in their native apps. Whether this becomes a gateway for future monetization or simply enhances user experience remains to be seen, but the direction signals how traditional platforms are learning from decentralized ecosystem innovations.