2025 Start of the Year Digital Asset Investment Indicator: $47.2 billion flows in globally, what is the future of Bitcoin's market?

【Blockchain Rhythm】2025 is just beginning, and the global digital asset investment products have already delivered an interesting report card.

According to the latest data, the total capital inflow into global digital asset investment products by the end of the year reached $47.2 billion. Although slightly below the record of $48.7 billion set in 2024, the momentum for the new year is quite good — last Friday alone, $671 million was attracted, and after deducting outflows from the previous week, the net inflow for that week still reached $582 million, indicating that investor enthusiasm has not waned.

In terms of regional distribution, the United States remains the major recipient of funds, with a total annual inflow of $47.2 billion, a 12% decrease year-over-year. Interestingly, Germany has become a dark horse in this cycle — with inflows of $2.5 billion in 2025, completely reversing the outflow of $43 million in 2024. Canada also experienced a similar reversal, with a net inflow of $1.1 billion last year, compared to an outflow of $603 million the year before. The Swiss market showed steady growth, with inflows of $775 million in 2025, a slight increase of 11.5% year-over-year.

Regarding the performance of different cryptocurrencies, Bitcoin’s situation is a bit complicated. Last year, this main player faced significant pressure, with a 35% decrease in capital inflows. Based on this trend, the capital inflow into Bitcoin investment products this year is expected to be only $26.9 billion. However, it is worth noting that price volatility has also generated new investment demands — $105 million flowed into products that short Bitcoin. Although this market segment is still relatively niche, with total assets under management of only $139 million, it reflects the diversification strategies of market participants.