Recently on Twitter, from Kaito to Cookie, the buzz around Yap-to-Earn is everywhere. Everyone is vigorously sharing their opinions, afraid of falling behind if they're not careful. But think about it carefully—what's left in the end with this chat-based points-earning model? Once the project team finishes their marketing campaigns, they're gone, and the few points you've accumulated also dissipate. Is this kind of sustainability really worth looking forward to? Sometimes it's better to take a step back and calmly see which innovations can truly stick around, rather than just riding the wave of temporary excitement.