Talking about why shorting the targeted coin often leads to pitfalls. Bulls are different; with enough margin, they can potentially hold until the cost price reaches zero without liquidation. Shorts, no matter how thick the margin, can't hold up. Your liquidation price is always a real, tangible level, whether set at 500,000 or 1,000,000. Given enough time—say ten or twenty years—those seemingly distant price levels will eventually be reached. That's why many people prefer to go long repeatedly rather than frequently hold short positions. The market has its own rhythm, and longs naturally have more confidence than shorts.