A mature ecosystem often faces new dilemmas. BNB Chain has accumulated a large user base and a complete infrastructure, but this is not the end — rather, the beginning of another test.



In the second half of 2025, Nina Rong will serve as the new Head of Growth for BNB Chain. The key question before her is: the foundation has been laid, and the user base has been established. Where will the next growth come from? This shift is not simply about increasing users, but involves deep thinking about ecosystem activity, application innovation, and long-term value. In an already stable public chain ecosystem, finding new breakthroughs for growth is precisely the challenge that needs to be addressed now.
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AirdropATMvip
· 3h ago
Honestly, BNB now has a bit of a "ceiling" feeling. The user base is there, but it all depends on how to revitalize it... Can Nina Rong, the new appointee, come up with some new tricks? Having a large scale makes it easier to get trapped; you need to find genuine innovation, or else you're just cutting each other in the existing market... Does maturity mean death? Not necessarily, it mainly depends on whether the team has that imagination. Breaking through depends on applications; pure infrastructure development is already out of fashion. I'm a bit worried about falling into a "big but not strong" situation... The growth ceiling is indeed a tough problem; let's see how they play their cards next. I'm just afraid it will ultimately rely on hype to survive... If they can truly develop innovative applications, they'll win. The ecosystem is comprehensive but lacks vitality; when will a project that breaks the circle emerge?
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MysteryBoxAddictvip
· 01-05 08:01
Is the ceiling coming? Can BNB break the deadlock this time? An mature ecosystem = no more stories to tell, this is the real crisis Having more users makes it harder to manage, they are all old faces Basically, it's about competing in the application ecosystem, seeing who can come up with new tricks Nina needs to think of something fresh, or she'll be resting on her laurels Growth exhaustion, even public chains have to face it, right? Is this what it means to be unable to keep up? Is an improved infrastructure becoming a burden? That's interesting Stability = stagnation, this logic is a bit painful Where is the breakthrough? In gaming or DeFi?
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GweiTooHighvip
· 01-05 07:58
The infrastructure is well-developed, but it can lead to complacency. BNB now needs to find ways to extract incremental value from existing users; otherwise, it will gradually be overtaken by new chains. --- What new tricks can Nina Rong come up with on stage? It seems that every public chain ultimately cannot escape the fate of application scarcity. --- It's often called ecosystem activity, but in reality, it just means the ecosystem lacks vitality and has to rely on new applications to boost it. --- The activity level issue is really painful. BNB in my wallet is now basically useless. --- A turning point has arrived. The BNB ecosystem must either find a killer app or slowly become a stablecoin trading platform. --- That's why new public chains are still happily grabbing users, while mature chains are thinking about how to extend their lifespan. --- It seems that BNB is just waiting for the next DeFi Summer; otherwise, it's hard to break through the current ceiling with existing applications.
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Ser_Liquidatedvip
· 01-05 07:43
To be honest, BNB has already settled down. Is it possible to bring in new people to save the situation now... --- Having a large user base can become a burden, this is the curse of major public chains, right? --- Breaking the deadlock relies on innovative applications, but everything that can be done has already been done. What else can we do? --- Nina is under immense pressure stepping into office, taking over a seemingly perfect but sluggish growth project. --- It feels like a stage of resting on our laurels; real growth might have to rely on forces outside the ecosystem. --- Activity level is the core; simply acquiring new users has long hit a ceiling. We need to retain people. --- Stability has instead become a bottleneck, which is a bit ironic.
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