PwC Deepens Crypto Push as U.S. Rules Shift and Stablecoins Go Mainstream

Source: CryptoNewsNet Original Title: PwC deepens crypto push as U.S. rules shift and stablecoins go mainstream: Report Original Link: PwC, one of the big four accounting firms, is moving to deepen its engagement with crypto clients, citing a shift in U.S. regulation that is making the sector easier to serve at scale.

Paul Griggs, PwC’s U.S. senior partner and CEO, said the firm plans to “lean in” to crypto-related work as stablecoin legislation and more constructive rule-making provide a clearer framework for institutions to adopt digital assets.

Griggs pointed to the passage of the GENIUS Act, describing stablecoin regulation as a key catalyst for the firm’s next phase of expansion.

“The GENIUS Act and the regulatory rule making around stablecoin, I expect, will create more conviction around leaning into that product and that asset class,” Griggs said. He added that tokenization is also likely to keep expanding and that PwC “has to be in that ecosystem.”