You probably caught this too—check any viral post and the pattern's obvious. Massive like counts. Then you scroll into the comments and... crickets. Maybe a few exchanges, mostly people dunking on the original take. So here's the thing: if engagement numbers don't match the comment activity, who's actually clicking? The numbers don't add up. Bots? Algorithmic amplification? Shadow metrics? On decentralized platforms, at least the data's transparent. Traditional social media? That's a black box. The disconnect between vanity metrics and actual discourse reveals something worth questioning about how these platforms really work.