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applying for jobs is still one of the most effective ways to get hired.
there’s a lot of noise saying “build a brand and opportunities will come.” sometimes they do, but it’s not a hiring strategy on its own.
use every method available to you to land a role: apply consistently, network, build your personal brand on the side and follow up constantly.
there are people looking to hire directly from socials but most companies still follow the traditional method of advertising their role and waiting for applicants so don’t lose out by neglecting it.