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The growth rate of stablecoins will inevitably hit a ceiling, which is a consensus in the industry.
Looking at the USDC case is quite interesting. In the early stages, the growth was rapid, indeed helped by the strength of a certain compliant platform, but later it became clear—Circle started actively seeking partnerships with leading exchanges to expand the ecosystem. The problem is, there are only a few partners that can truly make a difference on the revenue side. Up to now, only a handful of companies are still working hard at it. Among them, one compliant platform is the most stable, and members can still earn about 4% returns.
What this reflects is that the growth of stablecoins is no longer driven by concept bonuses, but by actual application scenarios and user incentives. Without enough attractive returns, no matter how much you promote, it’s hard to expand outward. The market has already started to cool down; only platforms that can truly provide value will be able to retain users.