There was a time when being a BAYC / Punk / Doodle / Azuki holder meant something.

You didn’t just get a PFP.
You got access.

Whitelists.
Airdrops.
Priority to new protocols.
Opportunities others couldn’t touch.

You could literally calculate the value of holding.
Blue-chip = deal flow.

It was perfect for whales & busy people:
no grinding Discords,
no networking,
just hold & get rewarded.

Then something changed.

Teams realised delivering Web3 value
meant *more work*.

So they shifted to building Web2 brands.
Less community,
less access,
less “utility”.

The brands grew.
The businesses grew.

But holders were left asking:
“…and how does this help me?”

Short-term?
It doesn’t.
Not until the IP becomes big enough
that normies want to buy the NFTs.

The only real value left?
Community + opportunity.

And most teams stopped even doing that.

Crazy part?
This is low-hanging fruit.

If I can secure 8 airdrops
and 500+ collabs in a year
for 200 people…

why can’t teams
with WAY more connections
do the same for their holders?

Utility was never the problem.
Forgetting holders was.